Novotel Bangkok IMPACT - Family & Business trip hotel - Siam Discovery

Siam Discovery

Siam Discovery is one of the landmarks in central Bangkok. One of the holy trinity of shopping malls along with Siam Paragon and Siam Centre, Discovery closed for renovation in May 2015. A year later, the shopping centre reopens with an innovative concept, never seen before in Thailand.

Renamed, Siam Discovery – The Exploratorium, the revamped shopping centre unveils a whole new way of displaying products organized by lifestyle. Siam Discovery is home to the first Thailand rollout of many famous brands and has an abundance of interactive activities and surprise experiences created with the latest technology. The concept aims to give power and encourage the creativity of customers. Shoppers can mix and match products from different brands and categories with the goal of increasing sales.

Siam Discovery also brings innovation in the design of the mall itself. Renowned Japanese designer and architect Nendo aka Oki Sato was the main consultant for the project. Featuring products from 5,000 brands with a wide price range, the mall aims to target 100,000 customers per day, with 65 percent Thais.

Siam Discovery is the latest showpiece for Bangkok as the retail hub of the AEC and a preferred spot for shoppers the world over. This tech will also enable personalised experiences and communications for each and every customer.

For more information about how to get to SIAM DISCOVERY, please do not hesitate to contact our concierge.


Rama I Rd, Pathum Wan, Bangkok 10330

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